via Facebook pledge to meet advertiser demands after Unilever criticism | The Independent

Facebook executives have pledged to tackle fake news and online fraud after Unilever warned tech firms that it will pull lucrative advertising contracts if companies allow their platforms to “breed division”.

Adam Mosseri, the social network’s head of news feed, told an audience in California that Unilever’s commitment to tackling issues such as online racism, sexism and terrorism is a “great thing”.

“We think the commitment by such a large advertiser on these issues is great, it’s a great thing.

via Facebook pledge to meet advertiser demands after Unilever criticism | The Independent

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