via Open secret about Cambridge Analytica sheds new light on Facebook data scandal – AOL News

As Sen. Ted Cruz mounted a bid for the presidency in 2016, a nascent, data-obsessed company presented his campaign with an intriguing proposition.

They had a “secret sauce” that no other firm could deliver.

Cambridge Analytica promised a data service that was enhanced by its “psychographic” voter profiles. Unlike other services, Cambridge Analytica could micro-target voters based on their personality traits, working to streamline and tailor a political message exactly to a person’s needs.

via Open secret about Cambridge Analytica sheds new light on Facebook data scandal – AOL News

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