Christian movies are on the rise.
Just this weekend, I Can Only Imagine — a religious indie film about the best-selling Christian music single of all time — stunned observers by raking in more than $17 million, good for third-place at the weekend box office.
This is hardly a random occurrence. In 2015, the Christian publication Movieguide charted that the number of films with “strong Christian content” had steadily risen from 16 in 1996 to 65 in 2015. Annual box office receipts from these films during this period skyrocketed from $200 million to more than $5 billion. And it’s only getting bigger.